Course Overview
About this Course
“Designed for the digital age, our Digital Marketing course provides you with a comprehensive understanding of online marketing strategies and tools. You’ll learn to develop effective campaigns, optimize for search engines, leverage social media,and analyze data to make informed decisions. With insights from industry experts and practical assignments, this course prepares you to navigate the evolving digital landscape and drive results that make an impact.”
Core Skills you’ll learn
- SEO (Search Engine Optimization)
Learn strategies to improve website visibility on search engines, including keyword research, on-page optimization, and link-building. - Social Media Marketing
Master techniques to create and manage engaging content across platforms like Instagram, Facebook, LinkedIn, and Twitter. - Content Strategy
Develop effective content plans that resonate with target audiences
and align with brand messaging. - Analytics and Data Interpretation
Understand how to analyze metrics from tools like Google Analytics to measure campaign success and make data-driven decisions. - PPC & Digital Advertising
Explore pay-per-click advertising strategies and learn how to create targeted ad campaigns on platforms like Google Ads.
Meet your Instructors
Ayesha Muqaddas
Social Media Manager
Ayesha has over 2 years of experience in social media management, specializing in creating engaging content and growing brand presence across digital platforms. With a keen eye for trends and a passion for storytelling, she effectively connects brands with their audiences. Ayesha’s strategic approach to social media helps drive engagement and build authentic connections, ensuring that every post resonates and every campaign delivers results.
Zohaib Sultan
SEO Associate & Storefront Coordinator
With over 3 years of experience in search engine optimization, Zohaib is dedicated to improving website visibility and driving organic growth. His expertise spans keyword research, on-page and off-page SEO, and data analysis. Known for his analytical skills and strategic insights, Zohaib crafts tailored SEO strategies that enhance search rankings and maximize website traffic, helping brands achieve their digital goals.
Success Stories
Choosing Qalam was one of the best decisions I’ve made. The courses are in-depth, and the mentorship is truly unmatched. The projects challenged me to think creatively, and the supportive community pushed me to improve every day. Qalam is more than just training; it’s a pathway to a brighter future.
Qalam has been a game-changer for me! The hands-on experience and expert guidance helped me build my skills and confidence. The small allowance they provide made it easier for me to focus on learning without financial stress. I can’t recommend Qalam enough for anyone serious about starting a career in design.
Enrollment Information
- Requirements
Basic: Knows how to operate computer.
Advanced: Graduate. - Duration & Schedule
Course length: Morning slot (8 AM – 4 PM).
Schedule: Graduate.
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